For most of our lives the message consistently received is: “Quitting is for Losers”. Well, I just read a fantastic book that takes another look at that old adage and turns it on its head.
Seth Godin’s The Dip (Affiliate Link) postulates that not only is quitting not for losers, but every winner quits, and quits often. The key, per the front of the book, is to know when to quit, and when to stick. If you’ve ever wondered if it’s time to move on from a job/career/business/relationship, this little book (less than 100 pages), may be something you need to pick up and do some thinking on.
I originally had another post on this subject, but Seth pretty much knocked this one out of the park. In a nutshell, per Seth, there are three key places anyone thinking about quitting finds themselves:
1. The Dip
2. The Cul-de-Sac
3. The Cliff
Of the three, The Dip is the most important one, but the other two can completely derail your life.
