What’s Your Doom’s Day Scenario…And How Are You Going to ATTACK It?

We all open the doors on our new business with bright shiny thoughts of smartly ringing cash registers and happy, jolly customers.  Unfortunately, sometimes, because the Universe can have a sick, fickle sense of humor, things don’t go exactly as we planned.

When that happens, we need a “Doom’s Day” Plan.

Why?  Because no matter how many hours we spend on our Business Plan, or how many scenarios of “What If” we run through our spreadsheets, sometimes, the unexpected happens.

It’s certainly happened to me.  Back in the early nineties my then husband got hired right out of law school by IBM.  We were ecstatic.  We had mountain ranges of school debt, but he had a job, I had a job, and we had The Plan.  Now, for those of you don’t remember (Or were to freaking young to be aware, and please don’t tell me about it. Lol), back in the early nineties IBM was going through a bit of a corporate melt down and the country (USA) was going through a pretty nasty recession.  Which was one of the reasons we were so happy the then hubby had found a job.  We bought a house, packed our bags, and set out for corporate life.

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